With just under a month to go until Small Business Saturday (Dec 6th), we thought it was time to show our support. A great initiative that saw nearly half a billion pounds spent in small businesses last year, Small Business Saturday exists to support, inspire and promote small businesses, not only on the 6th Decemeber, but all year round.
So, here are eight reasons we think you should be shopping locally on Small Business Saturday and beyond…
1. Shopping locally keeps money in the local economy
Based on research, we know that for every £100 spent in a local business, £68 is likely to stay in the community, versus £43 when spent in a chain business.
2. Its more environmentally efficient
Very important! We are all well aware of CO2 emissions and our environmental impact. Well, buying from local businesses conserves energy and resources as local shops often stock a higher percentage of locally sourced goods for which distribution time and customer journey times are reduced!
3. Shopping locally helps nurture your community
Studies have shown that local businesses donate to community causes at more than twice the rate of chains! Sole traders and independent stores are proportionally more generous in their support for local charities, carnivals, schools and community events. So supporting local shops means a financial return for your community.
4. Shopping locally keeps your high street unique
Many town centres in Britain look the same with franchises and multinationals. Independent shops create distinctive shopping experiences and stock different products. Independent shops keep traditional local products alive. The more interesting and unique a community, the more you attract new neighbours, visitors and guests, and in turn creates more reason for local authorities to support them.
5. Shopping locally saves services
Private, voluntary and public sector services cluster around shops, and the loss of the high street often corresponds to a reduction in these services. So as shops disappear, so do hairdressers, vets, dentists etc.
6. Shopping locally allows for a more diverse product choice
A multitude of small businesses, each selecting products based not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices. Many people get out of the habit of shopping locally and are then surprised by the range of products and gifts available.
7. Shopping locally assures great customer service!
Evidence from numerous surveys shows people receive better customer care and service in local shops. Traders survive by their reputation and repeat business – so shopping locally means that you get a higher standard of service!
To show your support you can head on over to the Small Business Saturday Facebook and Twitter pages, and use the #SmallBizSatUK hashtag to get involved with discussions. You can also head over to the website and download a marketing pack.