Posts by Sadie Walden

7 reasons Bing is actually pretty great 

We know Google accounts for 90+% of search engine traffic, but that doesn’t mean you can ignore the alternatives. Take Microsoft run Bing for example – which doesn’t actually stand for Because Its Not Google, as much as I wish it did – a great search engine with lots to offer small businesses… So, why…

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7 reasons you should be shopping locally

With just under a month to go until Small Business Saturday (Dec 6th), we thought it was time to show our support. A great initiative that saw nearly half a billion pounds spent in small businesses last year, Small Business Saturday exists to support, inspire and promote small businesses, not only on the 6th Decemeber,…

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Flexible working

Since June 30th this year, all employees have the legal right to request flexible working, not just parents and carers. Before the law was introduced, there was a fear that it would have a detrimental affect on many small businesses, with the FSB saying ’There is a fear that it will introduce negative dynamic in…

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Blogging Basics

Whys and why nots: Starting a blog has so many benefits for a small business. First up, it opens up a whole new forum for interaction – with your customers and your online communities. It also helps establish you as an industry authority (when done right). It is also another way to generate traffic to…

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Dofollow, Nofollow, Whofollow?

Is anyone else confused about no follow and do follow? I don’t get it, surely a link to your site is better than nothing. Apparently not. Back to the beginning…  Link building is the process of acquiring links from other websites to your own, and is the hardest part of SEO. In a nutshell, links…

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Search Engines vs Humans: Knowing your audience

There is no such thing as SEO copywriting, so if you’re content reads like a love letter to search engine crawlers, you won’t get anywhere. Here’s why… In order to provide answers to searchers, the engines must first crawl and index millions of sites in order to rank them in order of perceived usefulness. So,…

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How to lose followers and alienate people

Twitter is a great tool for small businesses – when used correctly. Here are 5 things I see small businesses do everyday that make me bury my head in my hands, and costs them followers: 1. Tweet too much This goes for Facebook as well. Personally, I would say three to five posts a week…

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To Pin or not to Pin?!

Image based sharing is becoming increasingly important for brands and consumers alike, and Pinterest and Instagram are now staples in our daily life. With 20 million active monthly users, and over 50 million unique users a month, Pinterest seems like a great bandwagon to jump on, right? It would seem that Pinterest is great for…

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Top tips for online customer service

I don’t know about you, but poor customer service is a pet peeve of mine, and with the growing use of social media in business, its only getting worse. So after one or two bad experience, I have put together some of my top tips for great online customer service: 1. Be helpful, honest, and…

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